Most of you know Seth Godwin, marketing guru, from his ever-so-popular book, Purple Cow: Transform Your Business by Being Remarkable, http://www.sethgodin.com/purple/, which teaches on the art of standing out among the crowd, being different and unique, thus winning business from others.
Now he’s done it yet again with another awesome book, All Marketers Are Liars. He even has a blog for it: 
http://sethgodin.typepad.com/all_marketers_are_liars/
He also has a video series in regard to the book where he goes over marketing ads and tactics that are “broken,” meaning, they just don’t work. Go to YouTube and search for “Seth Godwin All Marketers Are Liars” and you will see a series of three videos.
He definately a marketer to follow and to learn a great deal from. Not all marketers know what they are talking about. The purpose of his new book is teach us how to tell the truth to a world that no longer trust marketers. Very interesting…
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