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Posts Tagged ‘marketing dallas
06
Jul
09
WIM is changing…
The video says enough:
01
Jan
09
Business Growth for 2009
Five Simple Ways to Ensure Your Business Continues to Grow in 2009…
1. Review
Review what did and didn’t work in 2008. Keep doing what did work and stop doing what didn’t. It’s just that simple.
2. Indulge in Email Marketing
If you do this already, work on growing your list. If you haven’t even started, get in there! There are many ways to build email lists that are targeted to your audience. Just don’t spam anyone.
3. Dive into Social Media Marketing
Get into these sites and brand yourself as an expert. You’d be surprised how well these endevours pay off.
4. Offer Something for Free.
Give some value to your clients for free. This actually generates more sales. If you’re a spa owner, a free facial may turn into a purchased massage and a line of products.
5. Try Something New!
Don’t be afraid to go outside of your comfort zone. This is exactly what the most successful of all people have done. Make it a goal to go outside of your comfort zone once a month, then once a week, then once a day. Embark upon new strategies you never would be before and see what results you get.
HAPPY NEW YEAR’S from Write Ink Marketing!!! We wish you much success in 2009.
Well, how far are you willing to take it? Know that you have to add value to your business services or products in order to ensure sucess. Why? In essense, people want to feel like they are not only getting more than they paid for, but they are getting something of greater value.
Think about it this way – if you are shopping for a low calorie cookbook and you come across one that comes with a free calorie counter when all of the others don’t, which one are you most likely to buy? What about the shampoos that come with a free conditioner? How many times have you bought a new brand of shampoo just to get the free conditioner? It works! It’s worked on you several times and it’s worked on each and every one of us several times. Don’t you love telling someon else, “And I got this for free?” You feel like you got something over on someone when you get something “for free.” 
This is actually a simple marketing tactic, but it’s a smart one. Any time you can produce an added service or include an addititve product to go with the primary product you are selling, you really should. You’re almost guaranteed to see a spike in sales. We say almost because if you do something silly like offer a free toothbrush with candle set, then we really can’t help you there.
You’ll also be making repeat customers or clients who will joyfully spread positive word about you. This gets you even more business. Now that’s a win-win situation.
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