Well, how far are you willing to take it? Know that you have to add value to your business services or products in order to ensure sucess. Why? In essense, people want to feel like they are not only getting more than they paid for, but they are getting something of greater value.
Think about it this way – if you are shopping for a low calorie cookbook and you come across one that comes with a free calorie counter when all of the others don’t, which one are you most likely to buy? What about the shampoos that come with a free conditioner? How many times have you bought a new brand of shampoo just to get the free conditioner? It works! It’s worked on you several times and it’s worked on each and every one of us several times. Don’t you love telling someon else, “And I got this for free?” You feel like you got something over on someone when you get something “for free.” 
This is actually a simple marketing tactic, but it’s a smart one. Any time you can produce an added service or include an addititve product to go with the primary product you are selling, you really should. You’re almost guaranteed to see a spike in sales. We say almost because if you do something silly like offer a free toothbrush with candle set, then we really can’t help you there.
You’ll also be making repeat customers or clients who will joyfully spread positive word about you. This gets you even more business. Now that’s a win-win situation.
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