Write Ink Marketing is going to be featured in the Holiday Issue (November/December) of Woman2Woman Business Magazine. We’re going to give a sneak peak here of the article we’ve contributed, but you’ll have to wait for the magazine to see our ad and our holiday offer…
Web Design for Action
Five Simple Tips to Ensure Your Site Will Convert
“Beauty is in the eye of the beholder.” That tells us the eyes play a paramount part in perception. Did you know web design also has to cater to peripheral vision?
Five Simple Web Design Tips:
1. 1. Use color smartly. Too many colors can not only confuse visitors with where to start, but it can turn them off, making them click away. Two or three complimentary colors that work psychologically towards your purpose is all you need.
2. Be consistent. All graphics, fonts, and colors should be consistent across all pages. If there is a page element you want emphasized, it can have different symmetry and alignment, but the majority of your site needs to be consistent.
3. Group related items together. Everything displayed on your site needs to make sense and have a purpose. The use of fines lines or white space to divide works more effective than bold, chunky, block lines.
4. Have easy and sensible navigation. Menus should only fall across the top and/or down the left side. Internal links structures should make sense, work properly, and go exactly where they are expected to go.
5. Make “next steps” crystal clear. Visitors should be able to walk through the sales funnel and call-to-action guide easily. A clean, simple layout will make it easy for them to “buy now” or “contact us.”
Another tip is if you are going to use Flash technology for some flair, feel free. Just don’t use too much. Just like Tip 1 above, too much is confusing.
If you are optimizing your site, keep the Flash in the headers only, or don’t use it at all. Flash can interfere with optimization because it is built in frames. It confuses Google and other search engine bots so they just don’t index at all.
Authored by and copywrited by Natalie Revell, Write Ink Marketing.
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